KISS ' Gene Simmons and Paul Stanley will be featured in a new AMC reality series titled 4th and Loud that will take a behind-the-scenes look at LA KISS, the new Los Angeles-area Arena Football League team the rockers co-own. The docu-series, which premieres August 12 at 7 p.m. ET, follows Simmons, Stanley and their partners as they try to infuse some rock 'n' roll spirit into the first pro football franchise to play in L.A. in 20 years.
The program also will focus on the team's players, coaches and cheerleaders as they prepare for their inaugural season.
Deadline reports that Simmons and Stanley chatted about LA KISS last week at a Television Critics Association panel in Los Angeles.
"What we've brought to rock 'n' roll we want to bring to sport," explained Stanley.
Simmons added that they wanted the teams cheerleaders to display a bit more sex appeal than the ladies seen on the sidelines of your average NFL game. "We wanted to have girls who are not the girl next door but the girl you wish was next door," he said.
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