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New dairy campaign underway

ST.PAUL, Minn. (KFGO AM) -- Minnesota dairy producers are hoping the new "Milk Life" ads will increase consumption after years of decline.

The $50-million-campaign replaces the popular "Got Milk" program.

Minnesota Milk Producers Association President Pat Luneman says the new ads promote the nutritional value.

Luneman says much of the dairy check-off program spending in recent years has gone to research showing the nutritional benefits of milk.

 

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